Hi, I'm Borys Kapica
- the UX designer
your team needs.

I design products based on thorough research, not just aesthetics.

My projects

Building financial literacy: designing a children’s savings app for ING Poland

How to introduce children to the world of finance so they can learn the value of money and develop good financial habits? Project realised as part of the postgraduate studies in UX & Product Design at AGH University of Technology in Kraków.

Product design

Tackling fragmentation: reimagining the TV streaming experience for HBO Max Sports

This solo case study documents the process of designing a sports streaming platform. Its starting point is the hypothesis that users are frustrated by the fragmented experience of checking sports schedules. Through research and strategy, I settled on redesigning the Sports section of HBO Max Sports.

Product design

Spark Assets - Website design for a fintech startup

Conceptual landing page design presenting a software investment product in a highly engaging way. The main challenge was creating an engaging scroll experience for a complex subject.

Web design

archi.studio - Homepage design for an architecture studio

Home page design presenting a fictional studio as a professional, versatile and experienced team, while conveying their buildings’ brutalist aesthetic.

Web design

My approach

I design products based on thorough research, not just aesthetics. I combine analytical skills (UX postgraduate) and strong communication (BAs in English & Media) with background in Digital Marketing. My goal is to make sure every design decision is research-backed, user-centric, and aligned with business.

Let's design something truly effective.

I design products based on thorough research, not just aesthetics.