I design products based on thorough research, not just aesthetics. I combine analytical skills (UX postgraduate) and strong communication (BAs in English & Media) with background in Digital Marketing. My goal is to make sure every design decision is research-backed, user-centric, and aligned with business.
My previous work also allowed me to be creative while working on electronic music production and making videos. I was in charge of every step of video production, from writing scripts, to recording, animating, narrating, creating thumbnails and editing the final product. This work was not only creative, but also required analysing viewers’ response and constantly improving and growing as a person and designer.